Narcissus Called… He Wants His Blogosphere Back

Everyone loves fame (except for the wise ones), so it’s no surprise that there’s been an over abundance of “popular” lists and rankings emerging from all areas of the blogosphere lately.

The sad fact is that no one really cares.

Hot on the heels of the Techmeme Leaderboard, the newest offenders are Scoble and TechCrunch:

So Google recently made it fairly easy to determine the number of Google Reader subscribers around a particular blog. Gabe Rivera at Techmeme did a little work on excel and came up with an unofficial list of the top blogs and the number of subscribers each blog has on Google Reader. He sent the list around to people for comments – with his permission we’ve published it below.

Andy Beal of Marketing Pilgrim has the right idea:

Here’s some honesty. I love seeing Marketing Pilgrim on any list–like many bloggers–and I suggested MP be added to this new list. Guilty, as charged. But then I stopped and asked, “when will this blog-list insanity stop?” Do we really need to keep compiling lists of top blogs?

The blogosphere is all about the “long tail.” If we continue to highlight only the top 0.0001% blogs we do nothing but encourage the echo-chamber when instead we should be trying to delve deeper/wider into the blogosphere.

I’ve recently discovered a great trick to get past my disgust at such navel gazing… unsubscribing. Seriously, it works wonders to vote with your feet eyeballs attention and let the free market figure out when bloggers have spent too much time staring into the puddle of Narcissus.

There’s a wide world of incredible things happening online in terms of new platforms, new programs and new marketing paradigms… I’d rather focus on those and read bloggers who are doing the same instead of admiring the size of their feed numbers.

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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