SEO and the Cargo Cult of Google Watching

Merlin Mann lays down the smack on SEO.  Good stuff that I can’t agree with more (and a darn fine analogy to Cargo Cults):

Most SEOs are making headphones out of coconuts, hoping it brings traffic, and then wondering why the gods are so angry at them. They never get that the headphones probably aren’t hooked up to anything but their make-believe radio.

Kung Fu Grippe: Cargo Cult

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