Now I have some skinny on a recent development that could have long-term ramifications, among them Google sending more traffic to Facebook.com.
The company will soon announce that some application canvas pages (ones that don’t require a special login) will become publicly indexable by search engines like Google. So for instance, our GigaOM Question Of The Day app can be indexed and made available in some limited form to people not logged onto Facebook. Apps get a public-facing web presence of their own.
If this is the case, imagine the SEO’ers scratching their head as they try to optimize their FB pages. At any rate, this is as good a reason as any for your company to start taking social media seriously.