pepperjamNETWORK Launches

5 thoughts on “pepperjamNETWORK Launches”

  1. No offense to Pepperjam, but it drives my crazy when new networks launch and claim to be the “first” or “only” network to do X. Pepperjam manages to do that several times in one email, specifically:

    1. “Pepperjam Network provides advertisers with an unprecedented measure of affiliate transparency”
    Kowabunga has had transparent affiliate relationships for years, allowing merchants to not only have full access to all contact information, but also allowing advertisers to see exactly how the affiliate is driving traffic and even how that traffic may be part of a cross-channel marketing effort.

    2. “Pepperjam Network offers industry leading SID-level tracking and reporting (great for sophisticated search marketing affiliates)”
    SIDs are SIDs, there’s nothing special about them, and almost every network has them. Some platforms even allow multiple SIDs per link. I’m not clear how their solution could be “industry leading” in any way.

    3. “Pepperjam Network introduces pepperjamADS™, which is a first-ever affiliate marketing widget that affiliates can use to serve customized contextual ads from multiple Pepperjam Network advertisers at the same time.”
    The Kolimbo network has allowed affiliates to create multi-advertiser banners for years, allowing affiliates to choose merchants by category or keyword.

    That being said, it is always good news when new networks come in and try to shake things up. Let’s hope they get the basics right first, though — accurate tracking, 100% uptime links, and timely affiliate payments.

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