Think Partnership Rebrands as “Kowabunga!”


The circle is complete and Think Partnership (who acquired Kowabunga!) has rebranded itself as Kowabunga!.

Hi Sam,

I have some very exciting information to share with you about our Company.

We are announcing today that Think Partnership will now be doing business as Kowabunga!.

We decided that we needed a company name that more accurately reflects our leading position in the market and conveys the energy, spirit of innovation and excitement we share as an organization. We believe that Kowabunga!, which many of our participating advertisers and affiliates will also recognize as the name of our popular CPA subsidiary, is the perfect name to express our passion and conviction for performance based marketing solutions. When we say Kowabunga!, we think performance and technology, and we mean it.

Our company’s mission is to be the world’s best performance marketing solutions provider, a goal that we believe can be achieved through our strong mix of brands and innovative products and technologies, a good example of which is our recently launched ValidClick AdExchange. I encourage you to learn more about the many ways we can work with you to meet your marketing and advertising objectives.


Scott P. Mitchell
President and CEO

There’s also a new website design to go along with the rebranding.