AOL Buys Online Affiliate Marketing Network buy.at

buyat.jpg

This just hit the wires… huge news in the affiliate marketing world and solidifies AOL’s place as an ad network to be reckoned with…

AOL buys online affiliate marketing network buy.at | Technology | Reuters: “NEW YORK (Reuters) – Time Warner Inc’s AOL said on Tuesday it has purchased online affiliate marketing network buy.at as part of a strategy to bolster its Internet advertising operations.

AOL did not disclose financial terms.

Buy.at is a network in which advertisers pay Web publishers that belong to the network only when a visitor to the site takes an action, such as making a purchase.”

It’s no secret that AOL has been re-aligning itself to take advantage of its stout advertising inventory within its own network. However, this acquisition points towards a possible route for AOL to also begin to provide advertising (most likely display given buy.at’s strengths) for 3rd party sites outside the AOL web family.

I’ve got calls in for a couple of interviews, so more soon…

(Via Reuters.)

Posted by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

3 Replies to “AOL Buys Online Affiliate Marketing Network buy.at”

  1. […] BIG NEWS: AOL gets into affiliate marketing, buys buy.at. [Via Cost Per News] […]

  2. […] AOL Acquires buy.at: CostPerNews – Listener Questions (How to Contact an Affiliate Manager at a Network? How do you do […]

  3. […] AOL Acquires buy.at: CostPerNews – Listener Questions (How to Contact an Affiliate Manager at a Network? How do you do […]

Comments are closed.