This just hit the wires… huge news in the affiliate marketing world and solidifies AOL’s place as an ad network to be reckoned with…
AOL buys online affiliate marketing network buy.at | Technology | Reuters: “NEW YORK (Reuters) – Time Warner Inc’s AOL said on Tuesday it has purchased online affiliate marketing network buy.at as part of a strategy to bolster its Internet advertising operations.
AOL did not disclose financial terms.
Buy.at is a network in which advertisers pay Web publishers that belong to the network only when a visitor to the site takes an action, such as making a purchase.”
It’s no secret that AOL has been re-aligning itself to take advantage of its stout advertising inventory within its own network. However, this acquisition points towards a possible route for AOL to also begin to provide advertising (most likely display given buy.at’s strengths) for 3rd party sites outside the AOL web family.
I’ve got calls in for a couple of interviews, so more soon…
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