OpenAds Rebrands (again) as OpenX

Beloved open source ad server phpAds phpAdsNew OpenAds has rebranded as OpenX according to TechCrunch UK.

Apparently this is part of a “plan to move with our publishers beyond our core open source ad serving software” hence the “X” replacing “Ads”. So let’s just count those name changes from their first incarnation: phpAds, phpAdsNew, phpPgAds, Max Media Manager, OpenAds, and finally OpenX. Does anyone else think all this re-branding is creating a bit of an issue for the brand?

I’m still waiting for an invite to the closed beta web-based ad hosting program that OpenAds OpenX is releasing. In the meantime, I’m using the excellent ShowYourAdHere platform to host ads here and on ReveNews.

Posted by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.