If you’re in Chicago on June 9, this could be a “fun” talk to hear…
Affiliate Marketing: Far More Dangerous Than You Think: “For many years, Alan has been (and remains today) highly critical of the affiliate channel, so this promises to be a lively session!
Joining Alan on the panel will be Barbara Hurd, VP of Business Development, Harry and David; and Vicki Updike, VP of Merchandising and Marketing, Miles Kimball.
Affiliate fan or foe, come watch the fireworks!”
Or you could head over to the Oriental Institute at Univ of Chicago and ponder how, much like the consultants, false confidence in their own superiority (instead of developing better chariots) cost the Assyrian empire it’s position as a super power in the ancient near east. Both would accomplish the same thing.