Last Updated on October 29, 2008
ShareASale has launched a really interesting new platform with the Gift Cards Database. Let’s face it… gift cards are the gift to give when you have no idea what to give. Plus, merchants love them given that the cards are such a money machine.
I’ll be interested to check in with the SaS team after the holidays and see how popular or successful this becomes. I have a feeling it could be a huge hit.
ShareASale Blog » Blog Archive » Gift Cards Database: “Thanks to a wonderful suggestion from our annual ShareASale Think Tank held a few weeks ago in San Diego, we’ve created a Gift Cards Database. Merchants are able to upload specific creatives that direct consumers to specific landing pages designed to sell Gift Cards – a popular item this time of year!
In similar form to the Deals Database, Affiliates can access these creatives from inside their Affiliate Interface as well as through RSS feeds and downloadable databases. Affiliates can also search for specific types of gift cards – and find/join programs that they might not have already been a part of.”
Additionally, it’s these sorts of platforms that will continue to make affiliate marketing more “mainstream” as large publishing sites turn away from CPM ad deals towards performance marketing given the economic slowdown. In a potentially bleak holiday selling season, this could be just the thing to make things a little cheerier for publishers.
Nice work, ShareASale.