One of the keys to success in affiliate marketing is getting your site or link in front of the people who are looking for the info, services, etc you are representing.
Google has helped create the affiliate marketing landscape by becoming the world’s database of information as well as being fairly transparent on what it takes to rank well in the search result pages organically (not to mention the ability to pay for positions on relevant keywords).
So, this new move by Google to ramp it up on the recognition and indexing of PDF’s is promising for smart affiliates given that history. Why? Because PDF’s are a great way to produce quality content on specific topics. Instead of having to invest the time, effort or money into OCR efforts themselves, affiliates can let Google do the heavy hauling and have the info indexed. Nifty.
Google Search Indexes Scanned Documents – AppScout: “Google today, however, announced a new technology that lets the search engine perform Optical Character Recognition on scanned documents saved in Adobe PDF format. OCR converts the picture of words into actual words. “
And here’s the Official Google Blog post about the new feature.
Here are some examples of what’s in store:
Lots of opportunity there!