CPA Empire has been rebranded into the choice domain affiliate.com.
This move reminds me of how Pepperjam has successfully rebranded itself as a “next-gen” network in the mindset of many affiliates. It will be interesting to see if affiliate.com can do the same for CPA Empire, which hasn’t always had the sunniest of reputations on the affiliate forums, etc.
Here are some excerpts from the press release…
“affiliate.com provides us with a premier name to go along with our leadership position in the affiliate marketing industry,” said Steven Richter, President and General Counsel for Media Breakaway. “However, we are doing more than simply changing the name of our affiliate marketing division. Our goal is for affiliate.com to become the next generation of affiliate networks.”
The company also announced that it will be undertaking a number of key initiatives as a part of the name change. These initiatives include the development of a proprietary tracking system that will provide affiliates and advertisers with accurate, real-time reporting and an easy to use interface to access performance data on all their campaigns. In addition, business development efforts are being focused on bringing in more top performing international offers, as the company continues to increase its presence in the global market. The company will also be expanding its affiliate management and advertiser support teams and enhancing the affiliate manager training program to ensure that the team is providing the highest level of support in the industry.
“Through each of these initiatives and others we will put in place in 2009, we plan to take affiliate marketing to the next level in technology, services, and support,” said Richter. “We are dedicated to helping our affiliates and advertisers grow their businesses and become more profitable.”
Sounds like there may be some competition in store for Affiliate Classroom as well (“enhancing the affiliate manager training program to ensure that the team is providing the highest level of support in the industry”).
The affiliate.com team also has a blog up and running as well.
Shawn Collins also has a post about the rebranding.