Yahoo Gets Into the Performance Marketing Space


Yahoo announces their Yahoo Deals platform:

Yodel Anecdotal » Blog Archive » Have I got a deal for you: “Retail isn’t all doom and gloom. While total spending may drop this season as consumers guard their net worth, Forrester Research predicts that online shopping will actually rise 12% over last year, mainly because half of online shoppers anticipate that the best values and deals will be found on the Web. And it goes without saying that they’ll also avoid the stress of crowded malls and long lines when they log on in their pajamas.”

Similar to Microsoft Cashback, the aim is to help consumers find the best deals for popular products.

Should be interesting to see how well they do with this…

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