Microsoft Cashback: The Traffic Needle Is Still Stuck, But The Ads Are Rolling In: “Microsoft is reporting that according to Comscore, Live Search referred 12% of all commercial transactions across the web – a number that is much smaller than Google’s referral share, but one that is also significantly larger than Live Search’s market share, which hovered around 9% during the same period. This makes the Live Search user base very appealing to advertisers, as it shows that they’re more likely to purchase goods than their Google counterparts.”
I’m still not sold on the long term veracity of the program since Microsoft faces two serious challenges to Cashback if it is going to be seen as a reliable income stream: 1) affiliates doing this are smarter, more nimble and will eat into Cashback’s market share little by little every month 2) this won’t get (or sustain) the “Oprah crowd” that makes cashback sites successful because the lack of a community and/or branding for that purpose (I’m not being a Microsoft hater… just saying).
Still, the numbers are impressive. Glad to see Microsoft using Jellyfish for it’s potential and perhaps this will spur more companies into investigating the direct response space as the economy continues to stumble around like a stoned hippy at a Grateful Dead show.