Sam Harrelson

Google SearchWiki And Custom SERPs: Ruh-Roh Affiliates?

google search.jpg

If you’re a (thin) affiliate marketer, take notice.

To quote the bard Bob Dylan, “things should start to get interesting right about now…”

Google SearchWiki brings custom search results | Webware – CNET: “Google’s SearchWiki is a feature that lets people elevate, delete, add, and annotate search results. Google remembers the changes a person made to search results, so repeat searches will show the same customizations and notes.

Google has been offering SearchWiki as an experimental feature to some people for months, but starting Thursday it will become available to anybody who’s searching while logged in with a Google account.

‘This is a search feature that gets a user more control over their search results,’ said Cedric Dupont, Google’s SearchWiki product manager. “

Head over to CNet to read the whole piece, but what do we make of this as an affiliate marketing community? Sign of things to come from the repository of the world’s knowledge or just some tinkering to placate the Digg crowd?

I’m thinking it’s a sign of things to come as Google recognizes that the concept of “search,” much like life itself, is subjective and personalized.

If you create good content and are a sticky affiliate, this is good. If you are a thin affiliate that relies mostly on PPC, count ye rosebuds while ye may.

Posted: 11.20.2008

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