Ad Spending Predictions Dire (But What About Peformance?)

2 thoughts on “Ad Spending Predictions Dire (But What About Peformance?)”

  1. I was reading an article a couple days ago in the paper based on the eMarketer report, and I was annoyed at the broad brush that didn't distinguish performance from the over-priced, non-performance advertising.Thought about writing a letter to the editor, but then remembered I chastised the author on the same sort of omission 2 weeks ago and she was unmoved.

  2. I was reading an article a couple days ago in the paper based on the eMarketer report, and I was annoyed at the broad brush that didn't distinguish performance from the over-priced, non-performance advertising.

    Thought about writing a letter to the editor, but then remembered I chastised the author on the same sort of omission 2 weeks ago and she was unmoved.

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