Must read on affiliate marketing’s real value in the sales chain during these tough economic times from Scott Jangro (aka Jerry Maguire).
Be warned… this is not a cheerleading piece.
The Year Affiliates Saved Christmas, Really? | Jangro.com: “As affiliate marketing gets a larger and larger percentage of retail sales, and taps more and more into ‘already had’ customers, it becomes devalued. For the health of this industry and channel, these things need to be understood and addressed.”
Way to go, Jangro.