On much less than a whim and much more of a two year deliberation, I decided to take the $99 plunge and buy an AppleTV tonight.

After an initial 10 mins, I can say that it’s a game changer for how I consume and consider media.

Many people like to say that the iPad is a “consumption” device and is meant primarily to entertain rather than create. I think that is completely false and operates on assumptions about the creative process that aren’t valid in 2011.

The AppleTV, however, is a consumption device that does integrate well with the family of Macs, iPhones, iPads and Mac Mini’s that make up the neural network of computing in this house. It is a fantastic aggregation device for consuming the media that exists on those devices.

So yes… great purchase.

More reflections soon.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM


  1. This was our WHOLE conversation last night with friends over dinner. Lets talk. I know Celia and Randy have been Apple tv soldiers for over a year now 🙂 Okay… I’m doing it!


  2. I want to hear more Sam. I bought a Roku, and it is great. There’s room in my HDMI ports for an Apple TV and a Google TV as well.What are you loving about Apple TV, that it is so cool? (which I can appreciate, but that’ll subside) or what it gives you access to?If the latter, can you give examples?


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