Thinking About Screentime

I’ve become much more of a book person as I’ve gotten older. Also, notebooks. That would seem quizzical to my younger self that reveled in every new productivity and reading app released on iOS or Android as I combed through blogs, subreddits, and Twitter lists, looking for the latest and greatest note-taking app.

Alas, getting old is interesting.

Screentime is definitely something that’s been on the front of my mind for the last few decades as I’ve welcomed children into this world (including Lily as of August 1!) and young people ranging from 12 to 18 into my classrooms. 

I plan to read this book, so I’m using this as a space-saver for myself to return to when I’m done (and in the middle of the school year).

Screentime is a fascinating cultural concept. The amount of “screentime” we actually consume is lower than it’s ever been (no, really). But is the measurement of “time” really what we should be focused on or worried about?

Regardless, my students will still have their devices in the “off” mode, and we’ll focus on the great ideas with our brains, pen/cil, paper, and each other’s voices like we’ll continue to not have devices on during dinners or downstairs time here in our home…

A Different Way to Think About Screentime:

Parents have a hard time when they don’t know something. I’ve written this elsewhere, but I think one of the basic things that underlies a lot of the book bannings and pronoun panics from parent-activists on the far-right is the very simple fact that parents don’t know what their kids do all day. My daughter Maeve is 7, and I volunteered this spring to help with a field trip for her first-grade class. The bus was late, and so I ended up just sitting in her classroom for about 45 minutes while the day went on as usual. Maeve is very talkative, and she loves telling us stories about her day, but it wasn’t until I sat in that classroom that I realized how little I actually knew about what the ordinary beats of that day were like, what the social dynamics were, what kind of job her wonderful teacher — hello, Mr. Diego Fernandez — is tasked with doing.

My Music Since 2005 … with Kids

I’m very particular about my algorithms. Whether it’s Netflix or Disney Plus or (especially) my Spotify account… I don’t have much grace for those who mess with my beloved stats and recommendations.

Music was one of those things that changed my life as a young person and opened my eyes to a wider world of thought and expression. I would lovingly arrange my CD collection weekly by descending order of how much I liked albums or artists as a 14-year-old. That continued into my binders of CDs we all kept in our cars in the late 90s while I was in college. 

Of course, Napster and the trading community around bands such as Phish and the Grateful Dead led me to many late-night sessions working on papers and burning CDs on my trusty desktop in the early ‘00s while a grad student at Yale.

Then came the iPod. I had the second generation (yay Firewire!) and had a revelation about the portability of 1,000 songs in my pocket (A THOUSAND!). That also meant that whatever remaining physical media I had quickly became digital and I began to pour money into iTunes. Pandora came into the picture around this time, and I still have a playlist there going back to 2003.

All along the way, I waited for the day I could keep track of what I listened to and track long-term trends beyond what the iTunes interface offered. Then Last.fm launched, and I was beyond excited to have that service finally (complete with API’s and an open RSS feed that I would even tie into a Twitter bot that tweeted out what I was listening to in my house… sadly that broke in 2015). When Spotify finally arrived in the USA from Europe, I jumped on the bandwagon immediately and hooked it up to my Last.fm profile. And so, I’ve had a music catalog of what I’ve been listening to since August 2005.

Way back in 2012, I made a post about this as well. However, the Google Home and Apple HomePods were still a few years off, and my algorithms were protected. I’ve been good about keeping accounts separate and all of our children have their own Disney Plus, Netflix, and especially Spotify profiles. 

However, in a moment of weakness, I connected my Spotify account to the Google Home profile that works for the device in our 4-year-old’s bedroom. BECAUSE SHE WANTED TO LISTEN TO PEPPA PIG STORIES. You can glimpse the carnage wrought on my once pristine and full of indie jangle pop Last.fm page documenting my personal music history. After just a week of torment, I now see this in my once-beloved Daily Mix. 

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And what is this madness on my Spotify dashboard… Grizzley and the Kids?? THE LEGO MOVIE 2 (ok, the movie was good and the ending made me cry)??

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I thought about spending a few hours going through my Spotify and Last.fm profile and deleting all the 2,130 plays of Peppa Pig and associated music befouling my algorithm. 

But then I stopped. And I laughed. And then I smiled. The story of my 4-year-old and our relationship is also being told here. I’ll never get back this time with her and her resolute love of Peppa Pig Stories or whatever Grizzley and the Kids is. I’ll always have this record of the seven days we got to share something very important to me and hopefully one day to her. 

Being a parent means giving so much of yourself in completely unexpected ways. We know that we will have to give our young ones time, money, attention, lessons, sleep, etc. We don’t ever imagine something like a Spotify algorithm or list of songs that seemingly meant so much over the last 20 years could be impacted by a child or given over to them for a week.

But they are, and that’s amazing.

In the giving and sharing of ourselves as parents, we find the real soundtrack of our life and how our selfish wishes or want of specific songs to be played do not always determine that soundtrack.

So thank you to my 4-year-old for the reality check and the lesson she has given me with her songs. And for sharing those with me on my algorithm. Her playlist is amazing. I can’t wait to see how the soundtrack of her life develops and to know I will carry a little snippet of it here.

But rest assured… I changed her Google Home device’s default music service option to Apple Music since I don’t care about that algorithm. She can totally take Apple Music 🙂

Apple Shutting Down ‘Dark Sky’

I’m going to miss Dark Sky. It was one of those important iOS apps that made a generation of early adopters into lifelong users.

As a reminder, Apple says it will be shutting down Dark Sky on January 1, 2023. The popular weather app was already removed from the App Store in September and it will stop functioning for existing users starting tomorrow.

Read More on Mac Rumors.

Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing.

Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook’s ability to show a business’s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

Source: Facebook (FB) Advertisers Impacted By Apple (AAPL) Privacy iOS 14 Changes – Bloomberg

Apple Irony on Choices

Pretty funny because I read this via Apple News and there’s no way to share it out to a web browser on my iPad…

Craig Federighi, Apple’s senior vice president of software engineering, told The Wall Street Journal’s Joanna Stern that the company’s goal is to “give users a choice.” Those four words are at the core of the problem with the position Facebook has taken since Apple announced the changes last year at its developer conference.

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Apple’s Podcasters Program Agreement

Have to say it again… host it on your own. Don’t rely on Spotify or Apple or Google to grow your podcasting audience or business. That path only leads to destruction.

I read through the “Apple Podcasters Program Agreement” and related documentation so you don’t have to. Here’s a thread of 11 things that caught my eye that I hadn’t seen mentioned anywhere else.

Source: The Future of Apple Podcasts

Tuesday, November 17, 2020

Since I was in college (maybe before), I found the concept of pillows strange. So, I started sleeping without one. I’ve always primarily been a “stomach sleeper” (which is a benefit if I ever do contract Covid, I guess). My normal sleeping posture involves my head resting on my left arm face down with my right arm curled up so that my right hand is curled just below my chin.

I’m not sure why I have such an aversion to pillows. I’m not alone, evidently. King Henry VIII banned the use of soft pillows for anyone except pregnant women.

Maybe it’s that independent streak I have and my assurance that I shouldn’t have to rely on things like external pillows for comfort and sleeping posture if I can do it all on my own. Which seems to be a good metaphor for this time in our lives where we are all forced to reconsider what is important and what we rely on to make it through our days and nights. Whether that’s the camaraderie of a busy office space with our co-workers, or meals with friends, or opening night of a major movie in a crowded theater… our brains are undergoing cognitive loads that many of us aren’t realizing but definitely feeling the effects in our day-to-day walk through life.

But in times of change and disruption, the creative spark is made more available as our brains try to make sense of a new reality. Perhaps that what’s the pillow was supposed to prepare us for over the last 10,000 years or so that we’ve actively been using them as human beings. Learning to find comfort in the dark and mysterious time of night with all of its dragons and witches and spells while we give our brains time to defrag from a long day of processing being human.

Most of us aren’t spending our days gathering barley, millet, and emmer or stalking a herd of antelope hoping for a successful hunt to feed our families and appease our gods… but 2020 is weird. Give your brain time to rest and process at night whether you use a pillow or not. Dream up new avenues for your own creativity whether you’re looking for a business angle, a sermon message, or just a new hobby to replace Netflix binging.

What I’m Thinking About Today

At Tuesday’s hearing, Jack Dorsey, Twitter’s chief executive, said the company would no longer make policy exceptions for Mr. Trump after he leaves office in January. During Mr. Trump’s time as a world leader, Twitter allowed him to post content that violated its rules, though it began adding labels to some of the tweets starting in May to indicate that the posts were disputed or glorified violence.

“If an account suddenly is not a world leader anymore, that particular policy goes away,” Mr. Dorsey said.

Well this out to be interesting…

This thing works like an iPad. That’s the best way I can describe it succinctly. One illustration I have been using to describe what this will feel like to a user of current MacBooks is that of chronic pain. If you’ve ever dealt with ongoing pain from a condition or injury, and then had it be alleviated by medication, therapy or surgery, you know how the sudden relief feels. You’ve been carrying the load so long you didn’t know how heavy it was. That’s what moving to this M1 MacBook feels like after using other Macs.

Instagram users’ ability to search is getting an upgrade. Today, the company announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada, will be able to search the platform using keywords. Before today, they could only search for hashtags or accounts. So, for example, if you previously wanted to find “healthy recipes,” you’d only be able to search for posts that tagged #healthyrecipes or accounts with variations on “healthy recipes” in their name or bio. Now, however, Instagram will let people search the keywords themselves, meaning posts that feature healthy recipes should surface, even if the specific tag is missing.

This is super helpful for content creators in specific niches and should help elevate quality posts that otherwise get buried in heavily trafficked hashtags.

Well that’s interesting.

To be updated throughout the day

Friday, November 13, 2020

It’s been a week but still relevant:

Here in South Carolina, I’m seeing a mix of responses to the spiking Covid rates. Some of our friends (especially parents of young children) are full of despair and “over it” to put it lightly. I also have clients in-town who seemed confused when I say “No, I can’t come to your office for that meeting. We’re still hunkering down and trying to avoid indoor spaces when possible.” But, there’s a general feeling that we know the worst is yet to come and people are taking masks seriously (distancing not so much) in public spaces and in grocery stores etc. Let’s keep it up. We won’t see a vaccine for months (if that), so it’s on us to not have “pandemic fatigue.”

Business wise, there are many small businesses, nonprofits, and churches (big and small) that I know are hurting. I find it astonishing we don’t have something like a second federal stimulus package. To leave it up to cities and states seems like a complete hand-washing from our federal representatives. We need another stimulus package. I’ve done more pro-bono work for church and nonprofit clients in the last couple of months than I should have, but it’s heartbreaking to hear the constant stories of pure budget fallouts (along with volunteer hours etc).

Be kind to each other out there.

Today’s big puzzle has been trying to figure out how to display post time (not just date) on a WordPress post… there has to be a PHP function for that and I’m completely blanking on it. I’ll blame it on being Friday. But I’ll figure it out.

What I’m Thinking About Today:

Maybe it’s the pandemic and my Aunt passing away last week, but death and dying has been on my mind a good deal recently. I had an email yesterday about my life insurance policy, so that didn’t help change my brain. We have so much work to do with rethinking and reconditioning how we think about the process of death in our country. Particularly from the balance between spiritual development and scientific/medical understandings, there seems to be a real need for people to find balance. I highly recommend reading the Emanuel piece above. Good stuff.

Big Sur hasn’t gotten off to the best of starts. I always caution friends and clients these days to wait a little while before installing the new iOS or iPadOS or macOS update because Apple has proven time and again that launch day is a precarious time if you’re running updates. It’s a fantastic operating system, though. Once things get ironed out, make sure you update if you have a modern Mac (you know, if you don’t mind your computer phoning home and compromising your security and all).

It turns out that in the current version of the macOS, the OS sends to Apple a hash (unique identifier) of each and every program you run, when you run it. Lots of people didn’t realize this, because it’s silent and invisible and it fails instantly and gracefully when you’re offline, but today the server got really slow and it didn’t hit the fail-fast code path, and everyone’s apps failed to open if they were connected to the internet.

Oof. Must read for the “APPLE IS MORE SECURE THAN OTHER OPERATING SYSTEMS!” crowd and the rest of us.

Radiant now sells a stripped-down Samsung smartwatch as a social distance monitoring tool. When an employee wears the watch, it constantly searches for other similar devices worn by other employees, and estimates their distance based on how strong that signal is. If a strong signal is detected for more than 15 minutes, the interaction is recorded and uploaded to the cloud for the company to reference later if a worker tests positive. In addition, an employer can opt to use the device to monitor the specific location of individual employees.

I don’t ever want to work in an office building “for” a company again. I fear this sort of thing will become much more mainstream during and (eventually) after Covid.

The year 2020 has been kind to Turchin, for many of the same reasons it has been hell for the rest of us. Cities on fire, elected leaders endorsing violence, homicides surging—­­to a normal American, these are apocalyptic signs. To Turchin, they indicate that his models, which incorporate thousands of years of data about human history, are working. (“Not all of human history,” he corrected me once. “Just the last 10,000 years.”) He has been warning for a decade that a few key social and political trends portend an “age of discord,” civil unrest and carnage worse than most Americans have experienced. In 2010, he predicted that the unrest would get serious around 2020, and that it wouldn’t let up until those social and political trends reversed. Havoc at the level of the late 1960s and early ’70s is the best-case scenario; all-out civil war is the worst.

Turchin is certainly a polarizing figure. I admit that I’m a passive fan of megahistories (being a mostly-white male and all), but I do think there’s something to the idea of applying mathematics to history and liberal arts. Maybe I’ve read too much Asimov.

I can’t stress this enough and tell my clients this all the time… make sure you have your Google My Business listing set up and connected to a GMail or Google Suite/Workplace account that you trust and will keep for a while. Don’t just assume that you don’t have to do this. Google is placing a high amount of energy, time, and resources to developing and promoting My Business, and if you run or are a part of a business, group, church, organization etc… make sure to claim and keep up with yours.

In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting).

Good video here on Sessions in Google Analytics… my clients typically are suprised when I show them how useful having an understanding of Sessions can be for their overall digital marketing campaigns.

The platform saw a spike in users, doubling from roughly 4.5 million members last week to about 8 million this week, and surging to 4 million active devices from 500,000 two weeks ago, according to Parler chief operating officer Jeffrey Wernick. He added that daily active devices are up approximately tenfold and session growth is up 20 times on the app.

I’ve been monitoring Parler (Twitter alternative), MeWe (Facebook alternative), and Rumble’s (YouTube alternative) growth over the last few months. There’s also banned.video that was created by InfoWars / Alex Jones after he was banned from most mainstream social media platforms. The growth on all of these “conservative-friendly” social platforms is astonishing and a sign of virality. I know a number of prepper and Q themed groups jumped over to these and that’s only accelerating. Will they have sticking power? That depends on a number of variables from how the transition of administrations occurs, whether Parler figures out its own internal bugs and advertising, and if Trump manages to congeal a media empire and stay relevant in the coming months.

To be updated throughout the day

Thoughts on AirPods Pro

I was going to pass up on the AirPods Pro. I was incredibly impressed by the first generation of AirPods. In many ways, the AirPods became the revolutionary technology that we all thought the Apple Watch might be. The integration with Siri and the ability to interface with a voice-first assistant set the devices apart, however. There simply was nothing like them before or even now. It’s like a prequel to Her.

Today I received my AirPod Pros. I was skeptical. After about 4 minutes on a call, I’m no longer skeptical.

This is a game-changing device. Where the original AirPods were fantastic for “cord-free” audio for your iPhone, the AirPod Pros are beyond a step up. I’ve been testing them all night with podcasts, audiobooks, music, and most importantly phone calls. For those of us who still live in a world where phone calls matter, these things are a game-changer.

The noise cancellation features is super intelligent. The quick interfacing with an iPhone or iPad is admirable. But the sound quality is up there with what I’d hope for earbuds this expensive.

The future is voice computing. Apple’s most “Apple” device since the iPad unveil in 2010 is definitely the AirPods. The AirPod Pros completely live up to their name. I’m completely on board with this amazing technology and love the innovation.