Forbes:
The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big three” (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace.
We’ve quickly entered a brave new world where social media matters infinitely more than most businesses guessed it would a few years ago.
Don’t get caught left behind.