There is nothing better than having your client ask, “Could we….” and your being able to answer yes! You can see the hesitation because they have had experiences where other marketing or technology agencies have said, “No.”
Discovering that your story can be told well and that there are more possibilities than you thought is important because it leads to new learning and new challenges. There is something powerful about discovering for yourself.
As I discover what my clients see, I see them discovering new possibilities and avenues for themselves. I see their identities and audiences expanding to more than they thought, but the best part of all this discovery is that it’s the way marketing works now.