At Harrelson Agency, we know that discovery marketing is revolutionizing how consumers search and interact. When I am looking for a place to stop as I am traveling, I know what I want. I know the foods that I like and the foods I don’t like, so I am going to wait and stop where I like, which leads me to search for a specific restaurant.

And I’m going to search with my directions app.

That changes the marketing world even if that’s not how you discover. Even if that’s not how your employees discover.

It’s how consumers discover.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM