CostPerNews 2.0

I wrote this on CostPerNews almost five years ago back in June 2008:

CPN went live on Nov 1, 2006 and I had no idea where it was going (and still don’t). 19 months later (at an average of 52 posts a month), we’ve hit the magic 1k mark.

I knew in October of ’06 that I wanted to have a place where I could write as frequently or infrequently as I wanted and cover the emerging web2.0 space and the connections I was (and still am) seeing with traditional affiliate marketing. I came up with the name while mowing the lawn that Fall and ran inside to register the domain before I forgot. Luckily, I didn’t forget.

I can honestly say that this little blog has been the most important vehicle for my own personal brand and business, helping me to get into doors that wouldn’t have been opened otherwise and helping me to get to know some pretty incredible people along the way. If you’re wondering if you should start a blog, take it from me… yes.

So, thank you for being there and listening to my crazy ramblings about Twitter and Tumblr and RSS and open source over the past couple of years. I’ve sold this blog, quit this blog (twice), re-acquired this blog and redesigned it (at least 10 times). And here we are again.

CostPerNews was a once-in-a-lifetime opportunity to reach an audience that I really did appreciate and enjoy interacting with on an almost daily basis. Few days went by from late 2006 until 2010 that I didn’t blog 4, 5 or 6 times on CPN.

Posts had high engagement with comments and emails. Often times, comment threads got heated as we fought to carve out the brave new social web while preserving a corner niche for affiliate marketing.

Eventually, CostPerNews was brought into an awesome partnership with ReveNews (now a part of the Affiliate Summit family).

I enjoyed my time as Publisher of ReveNews, but soon missed the community and quirky nature of web2.0-meets-affiliate marketing at CostPerNews, so I bought it back and resumed blogging there.

I’d sell the site for a second and final time as my family grew and I felt as if I’d run out of time for blogging and the commitment that CPN took to be successful.

Needless to say, I miss writing about the intersection of web tech and marketing. I miss the passionate community of CPN. I most especially miss the daily (almost monastic) practice of writing and writing and writing some more.

I miss the notion of shoshin, or “beginner’s mind” and the joy I had blogging on CPN in 2006 and 2007 when I had no idea what I was talking about but all the passion in the world for how Twitter and Tumblr and blogging were going to change affiliate marketing forever.

I want to get back to that. There are so many exciting developments in the intersection of web tech and marketing. So many of these intersections are products and fruit of what we were hammering out in 2006.

Now that Shawn and Missy have acquired ReveNews, we need more performance marketing blogs anyway 🙂

It’s time to reboot CPN. is my attempt to find that voice and that writing and that community that I once got to have. You can’t go back home again, but you can create something pretty amazing more than once.

That’s my plan here. I hope you’ll follow along and enjoy.

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