Undervaluing The Click and Mobile’s Importance in Conversions

Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google’s Matt Bush. Source: Google: mobile is ten times more valuable than marketers think Part of me (the marketing consultant part) wants to jump up and down and say “YES! SEE! … Continue reading Undervaluing The Click and Mobile’s Importance in Conversions

Google Affiliate Network 3.0

“To be clear, the merchants will still handle the actual product fulfillment, although the pages will be hosted by Google. The company emphasized that it’s trying to reduce the friction in mobile purchases without interfering in the relationship between merchants and consumers. That’s why the purchase page will carry the merchant’s branding, and if the product … Continue reading Google Affiliate Network 3.0

Taking Up the Challenge

@samharrelson no, they want people who complain on Twitter but don't do a damn thing to exact change — Shawn Collins (@affiliatetip) August 12, 2013 //platform.twitter.com/widgets.js This week, MarketingTrends is turning into a group blog focused on the always fascinating space of online marketing, analytics, trends and thought development. If you’re interested in blogging regularly … Continue reading Taking Up the Challenge

YouTube Introducing Live Streaming For Channels with 100+ Subscribers

One channel that’s particularly valuable for many marketers, particularly in the affiliate industry, is live video (for webinars, etc), so this is great news: YouTube Creator Blog: Investing in you: more tools to build your channels: “Start live streaming if you have 100+ subscribers: All channels in good standing with at least a hundred subscribers … Continue reading YouTube Introducing Live Streaming For Channels with 100+ Subscribers

Todd Crawford the Podcast

Todd Crawford joins Sam for 45 minutes of fascinating talk about domains, online marketing, mustard bbq and knives (and what exactly Impact Radius is doing today and in the next few years). There’s a different performance marketing landscape in 2013 and Todd has a great vision of what might lie ahead for networks, advertisers, agencies … Continue reading Todd Crawford the Podcast

Search for Affiliates via Geolocation on AvantLink

Now we just need to get this narrowed down to states (and eventually zips): AvantLink Launches Geolocation Affiliate Tool – Affiliate Marketing Blog: “AvantLink has announced an update to their affiliate recruitment and application management tools. Merchants can now search for affiliates based on the originating country for the majority of an affiliates traffic.” Continue reading Search for Affiliates via Geolocation on AvantLink