ShelfJoy: Clever use of messaging and affiliate marketing

We are the place for book lovers to discover amazing books from a wide variety of topics. All lovingly hand-curated by people who know and love reading. Source: ShelfJoy Interesting messaging bot for Facebook Messenger that was just released today. Once you add Shelfjoy to Messenger, you “chat” with it to discover books in various […]

Google’s Affiliate Program for Play Store

Google is working on launching an affiliate program for Google Play similar to the one Apple runs for its own digital content stores, a source briefed on the matter has told 9to5Google. The affiliate program, which is said to still be in its early stages of development and could get called off or change significantly between […]

Undervaluing The Click and Mobile’s Importance in Conversions

Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google’s Matt Bush. Source: Google: mobile is ten times more valuable than marketers think Part of me (the marketing consultant part) wants to jump up and down and say “YES! SEE! […]

You Won’t Make Money with Your Website

“The future for most publishers is likely that of pure content production only, save for the few — like Gruber — who are destination sites capable of selling native advertising in stream (or selling subscriptions, like this site). What is very much in question is exactly how users will feel when they finally get what […]

Google Affiliate Network 3.0

“To be clear, the merchants will still handle the actual product fulfillment, although the pages will be hosted by Google. The company emphasized that it’s trying to reduce the friction in mobile purchases without interfering in the relationship between merchants and consumers. That’s why the purchase page will carry the merchant’s branding, and if the product […]

How is GMail’s Promotion Tab Affecting Your Email Marketing?

How are things going with your email newsletter as we head into the all-important holiday season? Trends don’t look good if you’re doing your email marketing the same way you did things in 2004… Before the tabbed layout, open rates to Gmail had been above 13% for 15 weeks. They never dipped below that threshold […]

Taking Up the Challenge

@samharrelson no, they want people who complain on Twitter but don't do a damn thing to exact change — Shawn Collins (@affiliatetip) August 12, 2013 //platform.twitter.com/widgets.js This week, MarketingTrends is turning into a group blog focused on the always fascinating space of online marketing, analytics, trends and thought development. If you’re interested in blogging regularly […]