Dr Drang nails it:

Free – All this: “I’m sure you’ve noticed the backlash against free internet services over the past couple of years. Not that there are fewer free services, just that a certain set of people have been arguing that we shouldn’t be using them. Their rallying cry is ‘If you’re not paying for the product, you are the product.’ This is considered a deep truth among the anti-free set. It’s certainly true, but it isn’t deep, and I’m not convinced it makes free services bad.”

Read the rest for great connections to services such as TiVo. “Free” has taken on a religious sentiment amongst many technologists, marketers and users that simply doesn’t hold up when you look up the numbers (or economies behind them).

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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