We manage a number of Google Ads campaigns for clients. We’ve definitely noticed an uptick in desktop CTR’s since the updates (same as what happened with mobile last year). But a Google Ads campaign is only as good as the conversions it drives. If the quality tanks b/c of more junk clicks, ad spends will … Continue reading Google’s Ads Updates in Search Results
“The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more. Reinforce was a huge success. In a talk at an A.I. conference … Continue reading YouTube and “Reinforcing” Psychologies
“The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a … Continue reading The Sublime and Silicon Valley
After examining maps showing the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, immediately limited what data those apps could get. Ms. Lee said she told the other operating-room nurses to do the same.“I went through all their phones and just told them: ‘You have to turn this off. … Continue reading The Apps You Should Really Be Concerned About with Your Privacy
Not to mention the impact that artificial intelligence will have on the web and our daily lives within the next decade (which China is investing in much more heavily than the US Government)… Speaking at a private event hosted by Village Global VC yesterday night, tech luminary and former Google CEO Eric Schmidt predicted that … Continue reading Will the internet split in two?
Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?
I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now… But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly … Continue reading Links Are (Still) Dead
At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more … Continue reading Harrelson Agency and Google’s New Responsive Search Ads
I do think augmented reality and voice-first computing (Siri, Alexa, Google Assistant etc) will get us out behind computer screens and keyboards and into the “real” world. What “real” means is subjective, and that will only intensify in the coming decades as computing comes full circle to being something that we naturally do with our … Continue reading Overwriting Monuments with AR
If your nonprofit, church, or business website isn’t https:// with a reputable SSL certificate, Google’s Chrome browser update will start showing a warning message when visitors arrive. This will affect your site’s trustworthiness. Get in touch if you need help or what to know more. You can also read a great take (and much needed … Continue reading Google To Start Marking Sites Without HTTPS as Not Secure in July
This is going to bite a number of nonprofit, church, and community org sites hard when Google’s Chrome browser switches how it defines http sites as insecure… Plus, in July 2018 in Chrome version 68, Chrome will mark all HTTP sites as “not secure.” Source: Google’s Chrome browser to drop secure label for all HTTPS sites … Continue reading Is your site http or https? It’s going to matter soon
I often shock potential small business or nonprofit clients by knowing their home address or cell phone number during our first or second call. It’s easy if they have already purchased a domain. I don’t do it as a scare tactic, but as an educational moment about the need to plan ahead and think through … Continue reading Your Domain and Your Home Address
I don’t know… this feels a little like Henry Ford’s “if I had asked what people wanted, they would have said a faster horse” approach to utilizing tech to save humans time… Like Google, we envision a future that’s based on collaboration between humans and machines. Where we seem to differ is that we believe … Continue reading Faster horses
Here’s a free and good course on SEO basics. Whether you’re a business, church or nonprofit, you should have some basic understandings of what SEO means to your website and how just a few tweaks can really make a big difference. I went through most of the course and there’s some good info here, especially … Continue reading SEO for beginners free course
The broader question is the tradeoff between privacy and advertising. While a tempting noun, most people don’t really *want* privacy, let alone understand what that means. It’s definitely not an unattainable goal, but it does require work… which is something many of our fellow citizens are reluctant to pursue when it comes to such technological conditions. Third, … Continue reading Most People Don’t Want Privacy
It might be surprising to Americans, but neither Facebook, Instagram, or YouTube is the most downloaded app on the iPhone anymore. As we continue to move into the 21st Century, we’re seeing the rise of Chinese apps and companies. This will only escalate in the coming years, especially as the US seems more preoccupied with … Continue reading 10 most downloaded iPhone apps in the world
20 qubits have been entangled together and put into one network. Huge… computing is about to get “spooky” as Einstein would have said. In high school physics, electrons bounce between two layers, like a car changing lanes. But in reality, electrons don’t exist in one place or one layer — they exist in many at … Continue reading One Step Closer to Quantum Computing
Sergey Brin, President of Alphabet (Google’s parent company), on the computational explosion over the last few years and near-future possibilities of quantum computing in the annual Founders Letter: The power and potential of computation to tackle important problems has never been greater. In the last few years, the cost of computation has continued to plummet. … Continue reading Computational Explosion
“Our team’s mission is to help double the amount of podcast listening in the world over the next couple years,” says Google Podcasts Product Manager Zack Reneau-Wedeen. Source: Exclusive: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide Continue reading Google’s Podcast Strategy
Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. … Continue reading What is Local SEO?