Facial Recognition Tech in Smart Glasses

Law enforcement and the military have had this capability for a while via Clearview, but it’s (also) scary to see it being implemented outside of those domains…

Someone Put Facial Recognition Tech onto Meta’s Smart Glasses to Instantly Dox Strangers:

A pair of students at Harvard have built what big tech companies refused to release publicly due to the overwhelming risks and danger involved: smart glasses with facial recognition technology that automatically looks up someone’s face and identifies them. The students have gone a step further too. Their customized glasses also pull other information about their subject from around the web, including their home address, phone number, and family members.

Why I am Using a Light Phone

I have lots more to say about this, but I wanted to share this vital part of a recent article about “dumbphones” in The New Yorker. I’ve been attempting to be much more deliberate about using technology and devices, especially in front of my children and students.

The Light Phone (and Camp Snap camera) have been a significant part of that effort. I’ve been in love with the Light Phone since converting from an iPhone earlier this year.

The Dumbphone Boom Is Real | The New Yorker:

Like Dumbwireless, Light Phone has recently been experiencing a surge in demand. From 2022 to 2023, its revenue doubled, and it is on track to double again in 2024, the founders told me. Hollier pointed to Jonathan Haidt’s new book, “The Anxious Generation,” about the adverse effects of smartphones on adolescents. Light Phone is receiving increased inquiries and bulk-order requests from churches, schools, and after-school programs. In September, 2022, the company began a partnership with a private school in Williamstown, Massachusetts, to provide Light Phones to the institution’s staff members and students; smartphones are now prohibited on campus. According to the school, the experiment has had a salutary effect both on student classroom productivity and on campus social life. Tang told me, “We’re talking to twenty to twenty-five schools now.”

Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing.

Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook’s ability to show a business’s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

Source: Facebook (FB) Advertisers Impacted By Apple (AAPL) Privacy iOS 14 Changes – Bloomberg

Trying Out Neeva

“…advertising income often provides an incentive to provide poor quality search results.”

– Google founders Larry Page and Sergey Brin in a 1998 research paper while they were doctoral students at Stanford

I’ve been trying out the search engine service Neeva lately. You can read more about the founding of the company by ex-Googler Sridhar Ramaswamy here (it’s a fascinating story).

I come from the time when the web was still in its primordial stage. Thought technologies such as web browsers and search engines were still young and completely exhilarating. I paid for Netscape (and I was amazed when I got to college in 1996 and walked into the computer lab with 8 machines running Netscape, WordPerfect, Office, and the Corel suite). Browsers and search engines and minute-based access to the web were something you paid for (unless you stockpiled AOL disks like I did).

Neeva is definitely a different service. I’m still wrapping my head around it, but it feels like a good mix of “old school web” and what we’ll eventually get to once we exit this period of advertising-based “free” services that have been the predominate business model on the web for the last 15 years.

The search interface is clean and fast. There are no ad trackers. The company is looking to make money by offering subscriptions. That’s intriguing for me. I’ve never been a big fan of the saying “if you’re not paying for a service, you’re the product” and all, but it does ease my mind to exchange money for what I consider valuable services on the web (Pinboard for bookmarking comes to mind).

Google is such an intimate part of all of our lives, whether we care to admit it or not. Our memories, correspondence, social graphs, birthday reminders, calendars etc are all wrapped up in the service (at least… much more than that for “power users” like myself). But we need alternatives.

I’ll continue experimenting with Neeva to see if it’s one of the dandelions that pops up to spread seeds across the ecosystem of the web or if it’s just a one-season deal. But it “feels” like it has staying power. And for that, I’m excited. Will report back here about my usage as it accumulates in the coming weeks.

Tag Your WordPress Posts, People!

I stress to clients that they have to tag and categorize their posts on WordPress. It’s one of the easiest ways to increase your organic traffic and discoverability in Google, but it also helps the web find you.

So tag your posts, people!

Also, good checklist here for setting up a WordPress website on a hosting platform…

If you’re not already on board, keep reading; a client of mine gets 100,000 unique visitors per month. More than 3% of those are referred to by tags listed in the SERPs.

Tag recommendations:

  • Limit your tagging to relevant topics you covered in the post.
  • Not every post needs to be tagged.
  • Keep tags short and sweet; no more than two words.
  • Delete overused and underused tags monthly.

SEO benefits:

  • Improved user experience.
  • Increased engagement.

Via Search Engine Journal: Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist

Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.”

via Axios

This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along with Marriott, Blue Cross Blue Shield (caveat — our insurance co), Boston Scientific, and Commerce Bank. Bank of America (caveat — one of the banks we do business with), Ford, and AT&T, CVS, Exxon Mobil, and Wells Fargo are considering pulling their political monies.

This hits politicians where it really hurts.

For years, many of us in the “tech world” have decried these PACs and looked at them as a unnecessary evil that needed to be banned or done away with for a number of reasons.

Here are my personal convictions:

  1. The PAC system reinforces the existing system of graft and corruption that so many Americans claim to abhor.
  2. PACs favor the privileged both socio-economically and relationally. It’s a blight on a Democratic Republic and shouldn’t be seen as a “necessary evil” to doing business in the United States. Whatever your sector.
  3. Tech boomed in the late 90’s and then again in the early ’00s because it was seen as a disruptor. From Google to Tesla to Uber (well, maybe they aren’t a great example but they did usher in a transportation paradigm shift) to even Twitter, the tech sector excited us with the promise of something different and more democratic to challenge the status quo. However, as the going got weird, the weird turned pro and put on suits. I want a return to the weird disruption tech that spurred creativity and a hope for a better representation to the powers that be. We’re not so far gone that it can’t happen in light of #metoo, BLM, LBGTQ+, trans rights, accessibility emphasis, and recognition of differently abled persons. Real revolutionary tech that can change the world… I still believe. PACS stand in the way of that.

So as we continue to process and deal with the terrorist insurrection on our Capitol last week, let’s take a second to recognize what these companies are doing by restricting or redirecting their PAC monies and how we can all do our part to not just “unify and move forward” but to cause real change.