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Ghost in the Machine

“If I didn’t know exactly what it was, which is this computer program we built recently, I’d think it was a 7-year-old, 8-year-old kid that happens to know physics,” said Lemoine, 41. Source: Google engineer Blake Lemoine thinks its LaMDA AI has come to life – The Washington Post

Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing. Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure …

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Trying Out Neeva

“…advertising income often provides an incentive to provide poor quality search results.” – Google founders Larry Page and Sergey Brin in a 1998 research paper while they were doctoral students at Stanford I’ve been trying out the search engine service Neeva lately. You can read more about the founding of the company by ex-Googler Sridhar …

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Tag Your WordPress Posts, People!

I stress to clients that they have to tag and categorize their posts on WordPress. It’s one of the easiest ways to increase your organic traffic and discoverability in Google, but it also helps the web find you. So tag your posts, people! Also, good checklist here for setting up a WordPress website on a …

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Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.” — via Axios This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along …

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Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for …

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Friday, November 13, 2020

It’s been a week but still relevant: Here in South Carolina, I’m seeing a mix of responses to the spiking Covid rates. Some of our friends (especially parents of young children) are full of despair and “over it” to put it lightly. I also have clients in-town who seemed confused when I say “No, I …

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ZOOM and Google Calendar

Just received this email from ZOOM regarding changes to how Google Calendar allows for default conferencing options… Many of us in the post-Corona Virus world have learned to love the integration between Google Calendar and ZOOM available in Google Suite / Workplace. Google evidently has noticed that and is pushing out a change that makes …

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Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Interesting play that was pretty predictable. But I do wonder if Facebook’s presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are “already on Facebook” and comfortable with the platform as opposed …

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Google Slashing Marketing Budget

Read the tea leaves, folks. Things aren’t “re-opening” anytime soon. This is a long term situation and those at the top of the food chain are very much aware of the coming choppy waters… Google is slashing its marketing budgets by as much as half for the second half of the year, according to internal …

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The Sublime and Silicon Valley

“The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a …

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The Apps You Should Really Be Concerned About with Your Privacy

After examining maps showing the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, immediately limited what data those apps could get. Ms. Lee said she told the other operating-room nurses to do the same.“I went through all their phones and just told them: ‘You have to turn this off. …

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Will the internet split in two?

Not to mention the impact that artificial intelligence will have on the web and our daily lives within the next decade (which China is investing in much more heavily than the US Government)… Speaking at a private event hosted by Village Global VC yesterday night, tech luminary and former Google CEO Eric Schmidt predicted that …

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Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads …

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Links Are (Still) Dead

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now… But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly …

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