in Technology

Charge for Value Not Hours

Great post that basically lays out the Harrelson Agency philosophy:

How I Earned A Lot More on Projects by Changing My Pricing Strategy: “Most clients want to know what your prices are up front, and a lot of service providers feel obliged to give an answer.

But I found that starting the conversation with the price leads you down a bad road.

Why? It puts my needs ahead of the client’s. It emphasizes what I want out of the relationship, not what they want.”

Just as every client is different, every client relationship (and the investment involved) should be different. That means building trust and taking away the expectation that hiring a marketing agency is just one more business expense rather than a problem solving relationship.

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