So very true and worth your time to read if you care ’bout marketing and/or culture (or Homer):

The Web Is a Customer Service Medium (Ftrain.com): “‘Why wasn’t I consulted,’ which I abbreviate as WWIC, is the fundamental question of the web. It is the rule from which other rules are derived. Humans have a fundamental need to be consulted, engaged, to exercise their knowledge (and thus power), and no other medium that came before has been able to tap into that as effectively.”

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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