2013 is the year of the mobile device:

Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third.”

Email marketing is still an indispensable tool for many businesses and is something you should integrate into your campaigns early.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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