Email Marketing Doing Well On Mobile

2013 is the year of the mobile device:

Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile‚Äôs share of exclusive email opens rose to nearly one-third.”

Email marketing is still an indispensable tool for many businesses and is something you should integrate into your campaigns early.

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

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