Twitter’s New Conversations Spark Internet Outrage

Today, Twitter rolled out an updated interface for iOS, Android and the Twitter.com website that makes a major change to how tweeted conversations are viewed:

Today we’re updating our iPhone and Android apps, as well as Twitter.com, to make it easier to discover and follow conversations in your home timeline. From buzz about the VMAs to debates around upcoming football games, people come to Twitter to take part in these real-time, global, public conversations.

via Keep up with conversations on Twitter | Twitter Blogs.

And the internet is not happy:

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However, we’re all missing the point with the twitter-rage (click to go read the search query).

Will Oremus writing on Slate nails the point of this (and why I think it’s a good move for the platform of Twitter):

For all its virtues as an RSS reader, real-time news board, and virtual water cooler, Twitter has never excelled as a platform for connecting with family and friends. The new emphasis on conversations could help to change that. If nothing else, it will privilege tweets that spark discussion over those that don’t.

Twitter, in its ongoing mission to boldly explore the zeitgeist and find a way to make that attractive to marketers, wants to be the center of conversations about twerking at the VMA’s, the next huge 3rd down conversion or that hideously ugly dress at the Emmy’s. It knows that its place is a protocol of conversation that allows for not only operability but also discovery.

Good move, Twitter.

Author: Sam Harrelson

Marketing and Technology Strategist at https://samharrelson.com ; Podcast at https://thinking.fm

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