My pal Wayne Porter and I got into a fun spat almost seven years ago about what web 2.0 meant for marketers. We had a similar “what’s next” private convo on Facebook a couple of nights ago regarding Twitter’s very successful IPO.

Seeing Twitter hit the mainstream over the last few years and now being a big public company has been weird to say the least. Not to compare, but I imagine the apostles felt the same kind of bittersweet “what now?” moment after seeing the early Jesus movement take off under Paul etc (yes, grossly simplified).

But what’s next?

Is there a web 3.0? Wearables like Google Glass?

I don’t know… it’s a strange world and we need new descriptive science fiction to point the way.

Here’s Dave Winer on the topic:

New models for communication can develop, independent of the needs of the companies that run the Web 2.0 servers. I don’t think Web 2.0 will go away, but a new net can take its place beside it. And that’s all that’s needed to boot up a new layer.

via Why the Web 2.0 model is obsolete.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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