Don’t Do Branding First

Here’s my daily podcast from today where I explain the differences between marketing, advertising, branding, and public relations (at least in my opinion):

Today, Sam evaluates those differences with a number of warnings and suggestions about how to do your marketing better and spend your money more wisely (and how to avoid the chutes and climb the right ladders).

via ThinkingDaily: Don’t Do Branding | Thinking.FM.

It’s a point I like to make with clients and always a fun discussion.