People visit sites repeatedly because they can do things about things they care about. Here’s a great answer on the topic of why Reddit has such high engagement with people across a variety of backgrounds, age groups, interests, and ideologies despite its rather “ugly” interface:

Read Quote of Oliver Emberton’s answer to reddit (website): Why is reddit so famous despite such a boring interface? on Quorahttp://www.quora.com/widgets/content

In other words Function > Form in most cases (if you’re looking for visitors interested in more than the pretty shingles on your shop).

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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