Twitter’s New Mobile Ads

Twitter has long had an advertising component available (especially for small businesses). With their recent acquisition (acqui-hire) of MoPub, a mobile ad network, they are now releasing ads specifically targeted for mobile app users on iOS and Android in the apps category.

It won’t take long for Twitter to open up their mobile advertising to other categories and businesses as well as they continue to seek a successful monetization strategy…

Twitter is kicking off the global roll out of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if they’re already installed, via a deep link. Along with that, Twitter’s unveiling new cost-per-app-click pricing for the unit and a dashboard to track usage.

via Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally | TechCrunch.

Author: Sam Harrelson

Marketing and Technology Strategist at https://samharrelson.com ; Podcast at https://thinking.fm