Live News on Twitter

Nice work by Twitter to have live video of local press conferences and local news up top of the feed (as we wait out the slow arrival of Hurricane Florence here in Columbia). I’ve always used Twitter for live news and updates in text form, so it’s interesting to see them move more into the … Continue reading Live News on Twitter

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?

Should social media be regulated?

Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10 Americans agree that these companies should be subject to the same rules and regulations as newspapers and television networks that are responsible for … Continue reading Should social media be regulated?

Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when … Continue reading Churches and nonprofits shouldn’t focus on attribution as a social media goal

Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s … Continue reading Improving Twitter in 2018?

R.I.P. Stumbleupon

Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0 would bring us. Twitter was still a texting service called twttr and Facebook was still at Harvard. You could edit the CSS on your … Continue reading R.I.P. Stumbleupon

Bring Back RSS

I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we all had our own blogs and shared thoughts and pictures and quotes there. I was just reminiscing about blogrolls this week with a client as … Continue reading Bring Back RSS

Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or … Continue reading Churches and Social Media