twitter Live News on Twitter Nice work by Twitter to have live video of local press conferences and local news up top of the feed (as we wait out the slow arrival of Hurricane Florence here in Columbia)
adwords Do Facebook Ads Really Work? Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective.
Next Gen and Micro Marketing “We won't let that happen.” Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and
twitter Let’s just all blog again #BreakingMyTwitter Let’s just all go back to our blogs… “Or maybe it’s time to admit the open forum for everything that Twitter – and social media, really – has promised is failing? Maybe it’
twitter Twitter is Not The Public Square You should blog more… “Twitter is not the public square. It just wants you to think it is. The web itself is the public square.” — Read on inessential.com/2018/08/08/the_
facebook The reason Twitter will ultimately fail I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a
blogging Go Start Your Blog and Find a Newsreader I’ve been using RSS as my primary way to read news, blogs, thoughts, and ideas since 2005 or so (I currently use a mix of Feedly and NewsBlur as my RSS readers,
facebook Should social media be regulated? Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10
twitter Twitter Changes Dramatically For Me on August 16 I use Twitter heavily for work and personal reasons. It’s been a service I turn to for news, socializing, brainstorming, and promoting services (including mine). That all will change on Thursday. One
facebook Churches and nonprofits shouldn't focus on attribution as a social media goal For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix.
facebook Improving Twitter in 2018? Dave Winer: Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to
facebook R.I.P. Stumbleupon Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0
blogging Bring Back RSS I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we
facebook Churches and Social Media Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of
twitter Twitter Media Launch I’m a little confused by this… Today, we’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter.
facebook Teens Have Officially Moved Beyond Facebook Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes
facebook How Instagram’s algorithm works My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you
twitter Trump blocking Twitter critics is unconstitutional, court decides What a time to be alive. It is unconstitutional for public officials, including the president, to block Twitter followers who criticize them, a court ruled today in a legal dispute over President Trump’
facebook Focus on Engagement and Newsletters Rather than Likes and Shares In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares.
facebook 2018 Social Media Marketing Industry Report by Social Media Examiner “Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but
twitter Twitter says to change your password 🙄 Can we all agree that passwords have outlived their usefulness and we need a new system of credentialing? money.cnn.com/2018/05/03/technology/twitter-password-bug/index.html
facebook Should I still advertise on Facebook? Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their
blogging You should blog Be like the fox who makes more tracks than necessary, some in the wrong direction. We could say goodbye to the creepy targeted ads and the algorithms, to the Nazis and bots and
blogging RSS in 2018 There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a
facebook Twitter's Developer Problem While Facebook continues to stumble through its public relations crisis over how it has handled developer access to user data, Twitter has been having its own issues with its developer base … just in