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We Need Local Newspapers Again

But Nextdoor has gradually evolved into something bigger and more consequential than just a digital bulletin board: In many communities, the platform has begun to step into roles once filled by America’s local newspapers. “Anecdotally, Nextdoor has gone from being kind of sub-Facebook to actually being the main platform you hear people discussing as a …

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Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.” — via Axios This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along …

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Marketing Joy

Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is a powerful tactic, but …

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RSS and Twitter

Yep. “Here’s what’s important: RSS is very much still here. Better yet, RSS can be a healthy alternative when Twitter is making you feel like shit. In 2019, that’s, like, most of the time.” https://gizmodo.com/rss-is-better-than-twitter-1833624929

A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need …

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The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what …

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NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led …

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“Everything that rises must converge”

Twitter, and social media in general, is a harsh lover. I’ve heard similar laments from other Twitter personalities and I think we’re reaching a tipping point… “Translating the essence of who you are into a digestible product is a strange way to live, especially when you’re a young adult and your sense of self is …

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