There’s no formal announcement of “Twitter Shopping” yet, but Twitter has been making some strategic moves that would allow users to purchase items directly from tweets (such as a partnership with Amazon).
If so, this could be an interesting play for small businesses that sell niche products. Twitter is a level playing field (well, relatively) compared to other social networks in that most everything is public. This could be very interesting for both Twitter and e-commerce…
So did Fancy accidentally make public another Twitter Commerce experiment? Is Twitter starting to facilitate in-tweet purchases?
The companies aren’t saying. Twitter spokesman Jim Prosser declined to comment, and Fancy execs didn’t immediately respond to requests for comment.