Twitter Adding “Buy Now” Buttons to Tweets?
There’s no formal announcement of “Twitter Shopping” yet, but Twitter has been making some strategic moves that would allow users to purchase items directly from tweets (such as a partnership with Amazon).
If so, this could be an interesting play for small businesses that sell niche products. Twitter is a level playing field (well, relatively) compared to other social networks in that most everything is public. This could be very interesting for both Twitter and e-commerce…
So did Fancy accidentally make public another Twitter Commerce experiment? Is Twitter starting to facilitate in-tweet purchases?
The companies aren’t saying. Twitter spokesman Jim Prosser declined to comment, and Fancy execs didn’t immediately respond to requests for comment.
via “Buy Now” Buttons Start Appearing in Tweets. Is Twitter Shopping Here? | Re/code.