Email newsletters seem like such a quaint and out-of-date form of marketing, but they are incredibly effective because 1) people still rely on email more than most anything else for relevant info and 2) email has a personal connection in the same way our phones once did.
That doesn’t mean that blasting out emails with no relevancy or context is a successful strategy. Like anything else in the world of marketing, connection matters most.
The NY Times agrees…
With an email, there is a presumption of connection, of something personal, that makes it a good platform for publishers. Newer email newsletter outfits like TinyLetter, which MailChimp owns, are simple, free and easy to use. TinyLetter has over 100,000 users who reach 9.3 million subscribers, and it has had an increase of 15 percent in the number of newsletters sent in the last year.
via For Email Newsletters, a Death Greatly Exaggerated – NYTimes.com.
We’re big fans of MailChimp at Harrelson Agency and use their services for a number of our clients. If you want to get your start with email newsletters, they are a good place to start (and understand the power of mobile!).