Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We’ve certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those … Continue reading The Problem with Trying to Do Your Own Email Marketing
They’re based in Atlanta… The email marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the … Continue reading Mailchimp Rebrand
Email newsletters seem like such a quaint and out-of-date form of marketing, but they are incredibly effective because 1) people still rely on email more than most anything else for relevant info and 2) email has a personal connection in the same way our phones once did. That doesn’t mean that blasting out emails with … Continue reading Email Newsletters Still Alive and Very Well
Shawn Collins has a good post this morning explaining why you need to update your mailing lists before July 15 since Yahoo! is cleaning out inactive email addresses by then: Clear Old Yahoo Addresses Off Your Email Lists – Affiliate Marketing Blog by Shawn Collins: “So you’ll either be mailing to dead addresses, which can … Continue reading Update Your Email Lists Before July 15
I got my start in online marketing in 2002 working for an email marketing group in Columbia, SC. I was fresh out of an Ivy League masters program with a degree in ancient religion and literature (and some archaeology experience). Needless to say, that wasn’t a highly valued skill set for a 22 year old … Continue reading Why Email Marketing Still Matters
Awesomely Simple TinyLetter Admin Page… Yesterday, I wrote about the seldom discussed differences between RSS subscribers and email subscribers to websites. It’s an interesting discussion when you ponder what it means to actually engage visitors and create sustaining revenue channels and interactions beyond just a one-time visit. One tool that I’ve been using on my … Continue reading I Love TinyLetter
