The Problem with Trying to Do Your Own Email Marketing

Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We’ve certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those … Continue reading The Problem with Trying to Do Your Own Email Marketing

Mailchimp Rebrand

They’re based in Atlanta… The email marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the … Continue reading Mailchimp Rebrand

I Love TinyLetter

Awesomely Simple TinyLetter Admin Page… Yesterday, I wrote about the seldom discussed differences between RSS subscribers and email subscribers to websites. It’s an interesting discussion when you ponder what it means to actually engage visitors and create sustaining revenue channels and interactions beyond just a one-time visit. One tool that I’ve been using on my … Continue reading I Love TinyLetter