Apple’s Marketing Problem

I suspect the rapid decline of Apple’s software is a sign that marketing has a bit too much power at Apple today: the marketing priority of having major new releases every year is clearly impossible for the engineering teams to keep up with while maintaining quality. Maybe it’s an engineering problem, but I suspect not — I doubt that any cohesive engineering team could keep up with these demands and maintain significantly higher quality.

via Apple has lost the functional high ground – Marco.org.

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

One Reply to “Apple’s Marketing Problem”

Leave a Reply