Ladies and Gentlemen: Your Marco Rubio for President logo.

A photo posted by Ed O’Keefe (@edatpost) on Apr 13, 2015 at 12:50pm PDT

//platform.instagram.com/en_US/embeds.js

Kerning. You probably haven’t heard of it, but oh does it matter. It’s why you hire professionals to make your logo. Like myself. *cough* And don’t get me started on why this logo doesn’t include Hawaii or Alaska…

What we have here is a kerning problem. “Kerning” refers to the spacing between letters. It’s easy to see when you have slanted letters like A and W right next to each other. Here’s an example I made in Microsoft Word without kerning.

Rubio’s odd-looking campaign logo is teaching us an important lesson about typography – Vox.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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