Branding

“Wait, you’re playing Pac-Man?”

We finished up with our science lesson this morning and sat down at the kitchen table for a snack. This is usually when the five-year-old has “tablet time” (we’re not the type of parents that abides by the “Screen Time!” mantra or severely restricts device usage…). As I was putting snacks out, I noticed he …

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Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to …

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The Economics of Mask Wearing

For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020. Specialization …

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Mailchimp Rebrand

They’re based in Atlanta… The email marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the …

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Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience …

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Nonprofits, the smartphone, Facebook, and Google

Interesting thoughts here from the NY Times CEO on how they are shifting focus in relationship to Facebook and Google due to the smartphone revolution … much of this applies to how nonprofits and churches can do better marketing as well: It’s about how you think about the product and what you’re trying to do …

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Your logo and Instagram content

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest …

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What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a …

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