“To be clear, the merchants will still handle the actual product fulfillment, although the pages will be hosted by Google. The company emphasized that it’s trying to reduce the friction in mobile purchases without interfering in the relationship between merchants and consumers. That’s why the purchase page will carry the merchant’s branding, and if the product isn’t exactly what the shopper is looking for, they’ll even be able to search for other products.”
Source: Google Unveils “Purchases On Google,” Which Are Basically Buy Buttons In Mobile Ads
Sounds a lot like affiliate marketing to me.
Ah, the good ole days.
Affiliate marketing always was a good system in theory, but I’m always a little sad its promise of a democratized marketing industry never really materialized. Like our social interactions, I guess it’s up to the large silos to run the show.
Nice rundown of “Purchases on Google” over at Marketing Land.
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