Yahoo’s Livetext Brings Us “Giffing”

“Yahoo describes the app as “live video texting,” essentially a combination of self-facing live video and chat. Each Livetext starts as a livestream akin to Periscope, which is then overlaid with text messages typed by the user in real time, scrolling upwards like a conventional texting program. Each Livetext is one-to-one and doesn’t begin until both parties agree to open the channel, cutting down on the potential for spam or abuse.”

Source: Yahoo reveals Livetext, its new silent video chat app

I’m initially skeptical of the prospect of Yahoo breaking into the messaging space and competing with the likes of Snapchat. However, silent or muted video is big on mobile in the forms of gifs. Most apps from Google’s Hangouts to Facebook’s Messenger and Whatsapp to Apple’s iMessage all support animated gifs.

Perhaps Yahoo is on to something with this one-to-one hybrid gif / texting app?

Probably not… Livetext is a terrible name and has no resonance. I can imagine the marketing meeting now where alternatives to “snap” and “chat” were all being thrown at a whiteboard in various colored markers.

Still, it’s nice to see Yahoo innovating and attempting to join an already crowded playing field.

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

Leave a comment

Leave a Reply