mediaconsumption2015

The killer-app of the mobile generation is the platform for self-expression and communication. Given this, it is baffling that none of the traditional media companies have invested in, built or acquired any of the hundreds of global properties which have hoovered our attention away from their legacy properties. In fact, the audience sizes being drawn to these new platforms are massively dwarfing audience sizes of traditional media properties.

Source: May I Have Your Attention Please by David Pakman

Interesting insights here that I’ll be sharing with clients who want to “focus on young people” but are mainly interested in TV, radio, and the newspaper as their marketing vehicles.

YouTube channels are routinely getting more “views” than the NBA Finals or MLB World Series. That’s shocking. By current standards, Facebook is dominating and Google has got to be worrying.

Not to say “we told you so,” but “we told you so” way back in 2007 with all of this talk about what would become the attention economy.

Cord-cutters and apps are just the beginning and the new metrics  they help develop will radically transform not just marketing and advertising but also content production to replace traditional TV and radio formulas (think YouTube form videos and podcasts).

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

One comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s