“Consumers are asking for more choice,” Mr. Hopkins said. “One thing that they really wanted us to do is give them some choice around advertising.”

Source: Hulu Starts a Commercial-Free Option to Rival Netflix and Amazon – The New York Times

Big month for Hulu between this and the Epix deal.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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