“But Google isn’t just trying to create more Serial fanatics on Android. No, it wants to reach people that have never listened to podcasts. And it wants to broaden its media offerings in the fight with Apple, the frequent go-to platform for media producers.”
I’m excited to see podcasting continue to expand into the “mainstream” of public consumption. Hopefully, NPR doesn’t suck all the air out of the room.
If you’re a business, group, church, school etc… you need to be podcasting. Get in touch if you need help (we’ve set up and continue to manage many podcasts for clients).
And support indie podcasters for a healthy podcasting ecosystem… like the fine folks at Thinking.FM.