Goodbye, Oyster.

“Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks. With that, we will be taking steps to sunset the existing Oyster service over the next several months. If you are an Oyster reader you will receive an email personally regarding your account.”

Source: oysterbooks

Hmm… never a good post to make on a Friday night before Halloween… I wonder if it was poor uptake, Amazon Kindle Unlimited, or just market economics of the ebook subscription model?