“In the old days you were either cool and a bit flakey or on it and a nerd. What we need today is cool nerds. People and agencies that can fathom the deep jumbled soup of networked technologies and surf the rich broth of culture. And help their clients to do the same. Experience design is on the frontline of this reconciliation of left and right brain for organisations. The smartphone was the catalyst, yet is only one piece in the puzzle. What is certainly true is we’re no longer looking back and instead start to shape our industry to better serve our clients and customers in this new world.”
True whether you’re marketing a product, a church on social media, or an idea in a classroom.