Redundancy is not helpful

“Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.”

Source: The Same Link Twice on the Same Page. Do Duplicates Help or Hurt?

Very true.

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

2 Replies to “Redundancy is not helpful”

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