Redundancy is not helpful

“Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.”

Source: The Same Link Twice on the Same Page. Do Duplicates Help or Hurt?

Very true.

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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