Church Marketing and Political Issues

Six-in-ten religiously unaffiliated Americans – adults who describe their religious identity as atheist, agnostic or “nothing in particular” – say the questioning of religious teachings is a very important reason for their lack of affiliation. The second-most-common reason is opposition to the positions taken by churches on social and political issues, cited by 49% of respondents (the survey asked about each of the six options separately). Smaller, but still substantial, shares say they dislike religious organizations (41%), don’t believe in God (37%), consider religion irrelevant to them (36%) or dislike religious leaders (34%).

Source: Why America’s ‘nones’ don’t identify with a religion | Pew Research Center

One word: Marketing.

Posted by Sam Harrelson

I work with churches and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

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