Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution.

Source: The 2018 Sprout Social Index | Sprout Social

The biggest mistake I see churches and nonprofits make when engaging in an intentional “social media campaign” is counting the likes and hearts on Facebook, Twitter, or Twitter rather than measuring the engagement factor of relationships.

Only 14% of marketers polled say that they can attribute any revenue from social media. The same is true when a church or nonprofit creates a social campaign… focus on long-term relational signals, not short-term┬álikes and favs.

Posted by Sam Harrelson

I work with churches and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

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